aka-Filmclub Redesign
After an intern competition at my university, this redesign of the academic filmclub in Freiburg (aka-Filmclub) will be the new and more modern look of the association. Before, the logo was unreadable and too ornated. With redesigning the brand identity, it is now clear, easy to recognize and still reminds of the old emblem. The line element continues through the whole concept of the new design and can be used for different occasions to highlight and emphasise. The yellow color was a requirement for the aka-Filmclub for recognizability.
The variable redesign is used by the members of the filmclub for website and print products since 2021.
old logo
new logo
